This Cookie Policy describes the way VARTA Consumer Batteries GmbH & Co. KGaA uses cookies to collect information on the website http://www.varta-consumer.com/en. For additional information on how we use, store and share information of website users please also visit our Privacy Policy.
What are “Cookies“?
Cookies are small text files which are transferred to your computer or mobile device when you visit our websites or applications after you have consented (where required). With every subsequent visit, your web browser (for example Internet Explorer, Mozilla Firefox, Safari or Google Chrome) will send these cookies back to the website or application so that it recognises you and your personal details or user preferences.
Cookies are very useful and fulfil a number of different tasks. They help improve your experience on our website by adapting it to suit your needs. They recognise your preferences and improve your general user experience.
There are two kinds of Cookies:
- Session Cookies
These only last for the duration of your online session and then disappear from your computer or device when you close your web browser.
- Persistent Cookies
These remain on your computer or device after your browser has closed and last for the period of time outlined in the cookie. These persistent cookies will be activated every time you visit the website for which the cookie has been created.
How do we use Cookies?
We use cookies on our website, mobile sites and mobile applications in order to improve their usability as well as to collect and save data for marketing and optimisation purposes. Cookies are small text files from our website that are saved on your hard drive and subsequently recognised by web browsers. Our cookies do not contain any data about you. Instead, they use a pseudonym user profile and cannot cause any damage to your user system.
We do not sell the data collected by our cookies, nor do we forward this information to any third parties unless required to do so by law (for example to national authorities or legal representatives).
Strictly necessary cookies are necessary to provide the Website to you. We use such cookies without your prior consent. All other cookies are dropped after you have consented via the cookie banner on our Website. By accepting cookies in our cookie consent banner, you agree to our use of cookies as outlined in this policy on cookies.
You may withdraw this permission at any time for the future by changing your browser’s setting. You can set the settings in your browser so that either you will be asked for permission every time a cookie tries to access your computer or mobile device, or so that the use of cookies is deactivated in certain cases or completely. However, doing so may result in many of the features on our website not functioning correctly.
What sort of cookies do we use?
The following categories of cookies may be installed on your device when using our websites, mobile sites or mobile applications:
- Strictly necessary Cookies
These cookies are essential in that they help you to browse through our website and use functions such as our registration pages. Without these cookies the website would not function properly. These cookies collect no data on you whatsoever.
These cookies allow websites and applications to memorise your chosen preferences (such as your username or language settings). They allow us to provide you with improved and personalised functions. We are not able to personally identify you using the information collected by these cookies.
These cookies help to understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites.
In order to ensure our websites, mobile sites and mobile applications are easy to use and up-to-date, we use the web analytics service Google Analytics to understand how visitors use our sites. This allows us to see, for example, which content on our website is the most popular and also to ensure that our content is constantly updated and improved. The information that we collect is anonymous and used for statistical purposes only.
What third party cookies do we use?
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Analytics uses cookies, to analyse how users use the site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google on servers in the USA.
In the event IP anonymisation is activated on this website, your IP address will be truncated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional circumstances a full IP address will be saved to a Google server in the USA and truncated there. The IP anonymisation is active on this website. Google will use this information on our behalf for the purpose of evaluating your use of this website, compiling reports on website activity, and providing us with other services relating to the use of this website and the internet.
The IP-address that your Browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.
By using this website, you agree to the processing of any data collected from you by Google, as well as the aforementioned method of data processing and purpose. You may refuse the use of cookies by selecting the appropriate settings in your web browser. However, doing so may result in many of the features on our website not functioning correctly. You can also block the cookie’s collection of data regarding your use of this website (including your IP address) as well as the processing of this data by Google, by downloading and installing the browser add-on found under the following link: (http://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on, you can click this link in order to opt out from being tracked by Google Analytics within this website in the future (the opt-out applies only for the browser in which you set it and within this domain). An opt-out cookie will be stored on your device, which means that you will have to click this link again if you delete your cookies.
You can find more information on Google’s user provisions and data protection under the following links:
https://www.google.com/analytics/terms/gb.html or https://policies.google.com/
How can you control or delete cookies?
Most internet browsers are set up to automatically accept cookies from the start. You can change the browser settings to block cookies or to let you know when cookies are sent to your device. There are a number of ways to manage cookies. Please refer to your browser settings or help section to learn more about how to adjust or modify the browser settings.
If you disable the cookies used by us, this may affect your experience when using our website, for example you may not be able to visit certain areas of the website or you may not receive personalised information from the website.
If you use different devices to view and access our website (e.g. computer, smartphone, tablet etc.) you need to ensure that the settings of each browser on each device are adjusted to your cookie preferences.
© VARTA Consumer Batteries GmbH & Co. KGaA, May 2018